
It took me two days to find the Profumo – Farmaceutica di Santa Maria Novella. Admittedly, I was jet-lagged, and the search was confounded by the fact four places have the same address on the one street – little wonder I gave up that first day.
In true existential fashion, however, I only found the place by heading off to find somewhere else the following morning.
It was worth the effort. The oldest pharmacy in Italy, and possibly the oldest still-operating pharmacy in the world, the place was stunningly beautiful from the moment I pushed open the hard-to-find door to be bathed in perfumed air. (The third oldest pharmacy is the Franciscan Pharmacy in Dubrovnik; I have no idea where the second oldest pharmacy is. If anyone knows I would love to be enlightened.)
Typical for a medieval pharmacy, the Profumo – Farmaceutica di Santa Maria began life in a monastery, the Basilica of Santa Maria Novella. Marble floors stretch through a series of rooms, with high vaulted ceilings, stained glass windows and the occasional fresco (One room was completely covered in them). One room displays old apothecary equipment; another has a section dedicated to treatments for our four-legged friends.
The pharmacy began in 1212 with the Dominican monks of Santa Marie Novella. On arriving in Florence, they converted the church (known then as the Santa Maria Delle Vigne) into a monastery, and some fifty years commissioned the Basilica. They became famous for the lotions and slaves made from the herbs, spices and flowers growing in their medicinal garden and used in their infirmary, but it was not until nearly 400 years later that a shop for the public was opened, in 1612.
In between these times came the Black Death, when an estimated 70% of the population of Florence died. The monks made a rosewater distillate for ridding homes of the dreaded disease – the Acqua di Road is still for sale as a perfume and a skin toner. They also distributed the Aceto dei Sette Ladri – the Vinegar of the Seven Thieves (sold as smelling salts). The name is derived from a group of seven men who doused themselves in vinegar before robbing corpses, believing the strong vinegar would protect them from the miasma though to spread the plague.

More fame arose when the monks created a special perfume for Catherine de Medici to commemorate her marriage to Henry II. The result was Acqua Della Regina (Water of the Queen) – for the first time alcohol, and not vinegar or olive oil, was used as the base for the perfume.
What I loved most were the rows of jars and bottles, many filled with lotions of different colours. There is one called Alkermes which is bright scarlet in colour – curtesy of dried and crushed lady bugs. Once given to new mothers to help recover from labour pains (possibly aided by the alcohol content) it is now used as natural food colourant, especially for deserts such as Zuppa Inglese.
Another is a delicate golden colour – the Elisir di China – used to treat malaria, once the scourge of Italy. (The liqueur contains quinine.) Now it doubles as a post-dinner digestif.

Today, the Profumo – Farmaceutica di Santa Maria Novella retains an international fame and customer base which began with Catherine de Medici in the seventeenth century. It is no longer under the control of the monks, for in 1886 the Italian State confiscated church property. It passed to the nephew of the last Dominican who ran the farmaceutica, and remains within the family to this day.
Just keep an eye out for the door. The Profumo – Farmaceutica di Santa Maria Novella is at Via Della Scala, 16, near the Basilica. Three other doors along the street bear the same number, but there is a small sign (which proved of no help!) My advise – just keep walking. You’ll find it eventually, along with many other places along the way.

The Literary Traveller
“Midway through life’s journey
I found myself in a dark wood wandering”
I first read these opening lines of Dante’s Divine Comedy somewhere between Sydney and Florence. They struck a metaphysical chord within me which has sounded ever since.
It is still easy to walk in the footsteps of Dante. His ‘bel San Giovanni’ – the Duomo and its adjoining Baptistery – remain the heart of the city. Dante was baptised here. Nearby is the Guildhall of Orsanmichel; he belonged to the Medici e Speciali, the guild of physicians, apothecaries and painters. He and Gemma Donati were wed in the 12th C Santa Margherita de’ Cerchi, (they were betrothed when Dante was nine). This is also where he first saw Beatrice Portinari, the woman to be immortalised in his writing.
Dante began The Divine Comedy in 1308, while exiled from his beloved Florence. Dante never returned to his native city; even the tomb built for him in 1829 in Sante Croce remains empty. The pain of this banishment surfaces in his writing:
You shall leave everything you love most, this is the arrow the bow or exile shoots first. (Paradiso, XVII).
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Excellent documentation!
So glad you enjoyed the post, Indira
Visit my posts as well 🙂
That is simply astounding! A new twist on retail therapy! Thanks for opening my eyes, Mel
Thanks Mel! Happy to go shopping with you any time in Florence xx
I’m afraid you are on your own there! I am a terrible shopper! But I do looking at amazing places like this!
Lovely!
Thanks Angela xx 🙂